Skip To Content

    What Our New Name Means for Us and for You


    Hi, I’m Lori from TLC Real Estate.
    Does that sound a little odd? I know it does for me. In case you haven’t heard, we recently changed our real estate team name from ‘The Lori’s & Company’ to ‘TLC Real Estate.’ What I wanted to talk to you about today is why we made the change, how this will impact us in the future, and how it will impact you.
    How did we get the name The Lori’s & Company? Lori Adams and I started this business back in 2010, and our clients actually started calling us ‘The Loris.’ That nickname evolved as we grew and added people to our team until we decided to officially call ourselves The Lori’s & Company.

    As we continued to grow, though, we started thinking about making a change to fit the whole team. At the same time, the California Bureau of Real Estate (BRE) instituted some changes to their guidelines regarding team names. Their number one new rule prohibited the use of first names. This was obviously bad for us since our whole team name was a first name.


    At the end of the day, we’re the same
    group as before.


    In response, our team brainstormed with the BRE to figure out what would work best for us. What we came up with was TLC. As you know, TLC is an acronym that stands for ‘tender loving care.’ We adopted this name because it represents one of our core values—to care for our clients and to provide service to them.

    If you’re out and about or surfing social media and you see our new brand, think about what it means to you. We have the same team here to support you, and we will continue to grow and be the same group that makes sure that your home purchase or sale is as seamless as possible.
    If you have any questions or real estate needs, please don’t hesitate to get in touch with us by phone or email. We look forward to hearing from you!

    Trackback from your site.

    4 Responses to “What Our New Name Means for Us and for You”

      • Lori Little

        Written on

        No we work in Northern CA. Are you looking for an agent in that area? If so we may have someone we can refer you to.

      • Lori Little

        Written on

        No we work in the northern part of the Central Valley. Are you looking for an agent in that area? If so, we may be able to refer you to a good one.


    Leave a Reply