As we continued to grow, though, we started thinking about making a change to fit the whole team. At the same time, the California Bureau of Real Estate (BRE) instituted some changes to their guidelines regarding team names. Their number one new rule prohibited the use of first names. This was obviously bad for us since our whole team name was a first name.
In response, our team brainstormed with the BRE to figure out what would work best for us. What we came up with was TLC. As you know, TLC is an acronym that stands for ‘tender loving care.’ We adopted this name because it represents one of our core values—to care for our clients and to provide service to them.